Tuesday, 19 March 2013

Audience Feedback

Types of Audience Feedback

There are a lot of types of audience feedback such as;

  • Focus groups
  • Audience panels
  • Trialling and testing
  • Reviews
  • Complaints
  • Questionnaire 
Within my chosen media Film, there are only a few specific audience feedback methods that can be used. For example, reviews, focus groups and audience panels. 

Reviews are when you examine or assess something. You write the good and bad points of something and your opinion. By writing a review, you possibly have the intention to institute change. Reviews are ideal when giving feedback for a film because they are more detailed than just a questionnaire and you also get the persons honest opinion. 

A good example of where a focus group was successful was with the animated sitcom Family Guy. Firstly the Family Guy producers set up a focus group of women and showed them an episode of Family Guy. The feedback was negetive and they didn't enjoy the humour. The producers then set up a focus group of men and showed them an episode of Family Guy. The men thoroughly enjoyed it and gave positive feedback.

Focus groups are when a group of different people are gathered to discuss a product before it is released. A good example of where a focus group was successful was with the animated sitcom Family Guy. Firstly the Family Guy producers set up a focus group of women and showed them an episode of Family Guy. The feedback was negetive and they didn't enjoy the humour. The producers then set up a focus group of men and showed them an episode of Family Guy. The men thoroughly enjoyed it and gave positive feedback. Men are the target audience for Family Guy and the focus groups feedback confirmed this.








 

Tuesday, 5 March 2013

Representation

Within this blog post I will explain the definition of representation with some examples.

Representation
Representation in media is also known as stereotypes and can be shown through symbolisation. For example, a location, a place, a person or a product.

Location
For example.
Egypt - Egypt is represented to be a scorching hot country which is mainly derelict desert and sand.
Mexico - It is represented that most mexican food is hot and spicy. It is represented that Mexican men have moustaches and wear sombrero's.
England - It is represented that English people are quite blunt and moody. It is represented that English weather is always raining.

Brands/Companies
Marks & Spencer - Marks & Spencer is represented that well off, fussy people would grocery shop there.
Iceland - Iceland is represented that not very wealthy, large budget families would grocery shop there.

People
For example.
Scotland - The people in Scotland are represented to all wear kilts and eat haggis whilst playing the bagpipes.
America - People in America are represented to be over weight and lazy, eating too much fast food.
Essex - People from Essex are represented to be orange and not very intelligent, lacking common sense.