Vantage Point - Reception Theory

Vantage Point  - Reception Theory.

1 – “Reception theory is a version of reader response literary theory that emphasizes the reader's reception of a literary text.”

“An active audience theory which sees the audience as being actively engaged in the interpretation of media texts rather than as passive consumers.”

2 - My experience of watching vantage point could have been different if I had watched it in a different environment with different people. I may not have concentrated on the film and story line if I had watched it in a different environment as there might have been too many distractions, for example. Loud noises. If I watched it with different people I may have paid more attention and found it less humorous. Depending on what the age of the people are that you are watching the film with depends on the concentration.

Audience Profile

 

This is the profile of a typical teenage/ young adult girl.

Second FMP

Magazines

Primary Research
I could create a questionnaire and ask random members of the public or specific members of the public I'd like.

Secondary Research
I can find research by looking at other magazines and their target audience and content.

Quantitive
I can create surveys and polls and give them out to the public to complete.

Qualitative
I can form a reading group or focus group to review different magazines.

I could look on the ABC (Audit Bureau of Circulations) website which is a website for print based media. They collect data and information for all print based medias such as magazines, newspapers etc.

Second FMP

My second chosen FMP is magazines. Magazines are a print based media. They are published on a regular basis, usually weekly that contain a variety of different content.

 

I have chosen Magazines as my second FMP because I really enjoy reading them. I love that there is such a wide variety of magazines and they can be filled with a wide variety of content. I like that there is a magazine for nearly every hobby and interest.

Magazines can be mass or niche, it just depends on the content of the magazine.

 

Here is an example of a niche magazine:

Golf Illustrated

 

 

This magazine 'Golf Illustrated' would be a niche magazine. This is because the magazine has one main theme which is golf. You wouldn't buy this magazine unless you were interested in golf in some way. The target audience for this magazine would be people who play golf for example, middle aged men. Most of the content in this magazine will be to do with golf or to do with things that the target audience would enjoy reading (what middle aged men would enjoy reading). Although just because the target audience for this magazine would typically be for men, that doesn't mean to say that women wouldn't read this magazine, they just aren't the target audience.

As you can see on the front page of this issue of 'Golf Illustrated', the colours are quite basic and the font is quite plain. This is because it is in-keeping with the mature theme. The main picture is of a man holding golf clubs. This is so you can tell what the magazine is about before even reading the page.

 

 

Here is an example of a mass magazine:

Heat Magazine







 

 

This magazine 'Heat' would be classed as a mass magazine. This is because the content of the magazine is a wide variety. There is no specific subject that the magazine is based on. It has information from celebrity gossip to fashion to health and more. There is still a target audience for this magazine, mainly women aged 16 - 35. The information in this magazine is based around what young women would want to read. Although this doesn't mean to say that men or older women wouldn't want to read 'Heat', they just aren't the main target audience for it.

You can see from the front page that it is aimed at women. The colours are mainly bright pinks and yellows which could be stereotyped as girly colours. The main pictures are all of women, celebrities looking their worst. This would more likely attract a young woman than an average young man.