Primary Research
I could create a questionnaire and ask random members of the public or specific members of the public I'd like.
Secondary Research
I can find research by looking at other magazines and their target audience and content.
Quantitive
I can create surveys and polls and give them out to the public to complete.
Qualitative
I can form a reading group or focus group to review different magazines.
I could look on the ABC (Audit Bureau of Circulations) website which is a website for print based media. They collect data and information for all print based medias such as magazines, newspapers etc.
You need a lot more detail here and you need to try and find some actual examples to refer to. You need to also state why these research techniques would help define media products audiences.
ReplyDelete