Audience Responses

Negotiated Responses
A negotiated response is where a person acknowledges the preferred media but modifies it to suit their own opinions. For example. The Budweiser advert "The king of beers" negotiated response could be, "The king of beers, except for Peroni." Depending on the persons opinion. 

Preferred Responses
The audience would agree with the message that the chosen media coveys. For example with the Budweiser advert 'The king of beers". The preferred response would agree with this advert.

Oppositional Responses
The audience would disagree with the message from preferred media. For example. People who don't drink Budweiser wouldn't agree with the advert 'The king of beers".

All information collected from:
http://books.google.co.uk/books?id=xaaRtIv30lIC&pg=PT98&lpg=PT98&dq=preferred+response+media&source=bl&ots=fT0xsiX04E&sig=EFcI1AoNY-4arvtFiaACjGBesQY&hl=en&sa=X&ei=5c9_UZd_ycrQBYWVgMgD&sqi=2&ved=0CD0Q6AEwAg

Related to my 3rd FMP 
Photography:

 

 

"National Geographic chose a close-up of the girl as the cover photo for the article, which ran in the June 1985 issue. Her sea green eyes striped with blue and yellow peered with a mixture of bitterness and courage from within a tattered burgundy scarf. The "Afghan girl" touched the souls of millions." - http://photography.nationalgeographic.co.uk/photography/photographers/afghan-girl-cover.html

There is a negotiated response to this comment from the National Geographic website. Some reviews I have read have agreed but modified this statement to their own opinion and others have fully agreed.