Theories.

The theories we have learnt:

Passive and Active Consumption
Passive and active consumption in media is when, for example when a person doesn't pay attention to something they are watching/reading/listening to this is called passive consumption. Although active consumption is the opposite. It is when someone goes out of their way to read/watch/listen to a specific media and it affects you.

Hyperdemic Needle Theory
This is when there is a large rise in the popularization of telvision and radio. This theory suggests that the mass media could influence a large audience by injecting a message in order to create a response.

Users and Gratification Theory
Users and gratification theory is an approach to finding out and understanding why people use the media. For example, entertainment, an emotional escape or even emotional support.

Reception Theory
Reception theory provides a means od understanding media texts by understanding how these texts are read by the audience.
I have written my own response using reception theory below.